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Events with Impact
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In an uncertain economy, it is important to find creative ways to promote current and future business. Events are sometimes considered a luxury and are often the first thing to be cut from a company budget. It is important to realize the value of bringing a group together toward a common goal which can have both immediate and longterm
benefits.
Company "All-Hands" Meeting
Consistent communication is a common thread of well-run companies. Employees perform better when they have a clear understanding of the objectives, successes and challenges their company is experiencing. Bring the group together at the office or an off-site location to keep them informed. Hire a caterer to bring in food to complement the meeting or select a different location that fits your company's culture.
Training Sessions
Set up your sales and support teams for success by offering training sessions that give them the knowledge to succeed in a tough market. They will gain a competitive edge by learning first hand about your product and/or services' features and benefits and how to overcome objections. Bringing the team together in person will allow them to ask questions and share successes with their co-workers that will inspire future sales.
Client Events
A loyal client can never be taken for granted. Additionally, a vital part of the business cycle is to continue to find new prospects and grow the company's customer base. Business dinners and luncheons are an ideal way to take discussions out of the office to create a more productive and relaxed atmosphere. Thanking long-time company supporters with a client appreciation event can also help to foster even longer term relationships.
Board Retreats
Get away from the office for the day (or two) to regroup and refocus. In challenging economic times, stress levels are high and it is often very productive to combine relaxation with strategic planning. Plan a retreat at a resort or facility that offers meeting space, accommodations and a variety of leisure activities such as golf, spa treatments, fitness centers and other recreational activities.
Product Launches
Let the world, or at least your target demographic, know about your new product offering. Create a buzz by inviting your customers and vendors to a premier party at an innovative location. Host a cocktail party at a nearby restaurant. If you are working within a tighter budget, host an open house onsite at your location and invite lients, employees and vendors to stop by.
Teambuilding
When employee morale is low and stress is high due to economic downturns, it is important to infuse some fun into the workplace. Schedule an activity or teambuilding session that will get your staff interacting and working together. Ideas can range from structured teambuilding instruction to outtof-the-office activities such as yacht cruises, cooking classes, bowling and scavenger hunts.
Seasonal Celebrations
Don't forget to thank your employees for all of their hard work by celebrating at least a few times a year. Summer/Fall picnics are a great way to get some fresh air and can even include family members. Holiday parties come at a great time to show appreciation for the accomplishments of the year and to set the stage for the successes to come.
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